February 8

Super Bowl Movie Ads Avengers Infinity War Is Big Winner

Super Bowl Movie Ads Avengers Infinity War Is Big Winner

Thats according to a report from comScore and United Talent Agency analyzing both trailer views and social conversation.

In terms of ranking, equal weighting was given to video views and conversation volume. The survey included two titles plugged during the pregame, FoxsRed SparrowMarch and ParamountsA Quiet Place.

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The updated Super Bowl report from comScore and UTA didnt include analysis of the Super Bowl ad forThe Cloverfield Paradox, the J.J. Abramsproduced film acquired from Paramount at the eleventh hour by Netflix. In the marketing stunt of Super Bowl LII, the ad revealed that the movie would be released on the streaming service immediately following the game.

Disney and LucasfilmsSolo A Star Wars StoryMay and UniversalsJurassic World Fallen KingdomJune were also big winners, followed by ParamountsMission Impossible FalloutJuly and UniversalsSkyscraperJuly .

Thats according to a report from comScore and United Talent Agency ranking movies by both trailer views and social conversation through a.m. PT on Monday. For the first time, the annual Super Bowl survey tracked views on YouTube and Facebook, versus just social media interactions.

The Super Bowl ad for Disney and Marvel StudiosAvengers Infinity Wardue out May generated the most buzz of any movie spot airing during Sundayshistoric Super Bowl showdownbetween the Philadelphia Eagles and the New England Patriots.

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As such, comScore and UTA said it was impossible to separate the social response to the trailer from the response to the movie itself.

Unlike other films promoted during the game, the actual trailer forSolo A Star Wars Storywasnt released online until early Monday morning, when it debuted exclusively on ABCsGood Morning America. Only theSoload itself was available Sunday evening.