February 8

Super Bowl Commercials Are Coming from Paramount Univernew movie adssal

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Paramount has quite the erse slate itself that it could promote with itsSuper Bowlcommercials, including the upcomingAnnihilationFebruary ,Sherlock GnomesMarch ,A Quiet PlaceApril ,Action PointMay ,Mission Impossible July ,OverlordOctober andBumblebeeDecember . Both Paramount and Universal purchasedSuper Bowlads last year, with Paramount debuting aBaywatchSuper Bowlspotand ads forTransformers The Last KnightandGhost in the Shell. Ironically, all of those movies underperformed at the box office, while Universal only debuted one TV spot to promoteThe Fate of the Furious, and while it underperformed domestically, it pulled in over billion internationally for a global total of . billion, the second highest worldwide total of the year behind DisneysBeauty and the Beast. billion.

Reps for th Century Fox and Lionsgate also would not comment on theirSuper Bowlplans, but with less than a month left until the big game, we should start to hear more about the studios plans. Themovie industryis expected to be one of the top ad buyers this year again, following the broadcast where studios spent the fourth most out of all advertisers, behind automobile manucturers, telecom marketers and beer makers. The four categories represented of the total ad time from paying advertisers, according to adspending tracker Kantar, with those four groups taking up a recordsetting minutes and seconds of air time during the event.Varietybroke the news today about Universal and Paramount confirmed for purchasing ad time forSuper BowlLII.

Even though the studios havent confirmed which movies will be promoted during the big game, there are a few candidates available for each studio. TheFifty Shades finale,Fifty Shades Freed, will hit theaters on February , just five days after the big game, so thats one possibility of what the studio could be promoting. Other upcoming releases for Universal includePacific Rim UprisingMarch ,BlockersApril , which just released its first trailer today,Truth or DareApril ,Jurassic World Fallen KingdomJune ,Purge July ,SkyscraperJuly andMamma Mia Here We Go Again!July ,HalloweenOctober ,Dr. Seuss The GrinchNovember andMortal EnginesDecember .

With the NFL Playoffs in full swing, theSuper Bowlis just around the corner, with the big game on February expected to feature a number of commercials promoting some of this years biggest movies. A new report confirmed that both Universal Pictures and Paramount Pictures will be shelling out big bucks for ads during the game, although it hasnt been confirmed which movies will be promoted yet. Whichever ads ultimately air, theseSuper Bowlcommercialswill cost the studios a pretty penny. While the price for a second spot for this years game hasnt been confirmed, Fox charged a whopping million per spot last year.

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Warner Bros. typically doesnt advertise during theSuper Bowlbut the studio would not comment on their plans for the big game this year. Disney would also not confirm their plans for theSuper Bowl, but earlier today,Solo A Star Wars Storydirector Ron Howard teased the firstHan Solo trailercould be coming soon, with some speculating that it could be here at some point this week. While that speculation has yet to be confirmed, its possible that Disney could debut the first footage during the big game. While the studio may not necessarily need to spend that much money to promote aStar Warsmovie, thisHan Solospinoff has had its ir share of controversy after directors Phil Lord and Chris Miller were fired, after filming for four months. Most of their material was entirely scrapped, with new director Ron Howard stepping in to finish the movie.

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