February 8

New Super Bowl ads include voice of Anew movie adslan Rickman

Companies are more and more willing to premiere their big commercials, featuring big stars, days or even weeks ahead of time.

Compare this years Super Bowl ads to some of the classics weve come to love, including Cindy Crawfords Pepsi ad, the Michael Jordan vs. Larry Bird McDonalds shooting competition and those loveable Budweiser frogs from .

Netflix airs surprise trailer during Super Bowl

On the eve of his muchhyped movie Deadpool, Hyundai was able to score a decidedly distracting Ryan Reynolds for its ad

Eagles beat Patriots for first Super Bowl win

All Alec Baldwin wants is the perfect Super Bowl party, and he enlists Dan Marino and the Amazon Echo to help him.

CNNIn recent years, it really hasnt been necessary to watch the Super Bowl if you just want to see the ads.

Ram Super Bowl ad featuring MLK sparks outrage

Meet the teen who got a selfie with Timberlake

NFL says this video helped find Bradys jersey

The lead up to Super Bowl this weekend is no exception, with ads featuring Ryan Reynolds, Seth Rogen, Amy Schumer and Alan Rickman, the beloved Harry Potter icon who passed away last month after a battle with cancer.

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Late actor Alan Rickmans voice is featured in Disney ad for Alice Through the Looking Glass

Rickmans final film role is in the Disney sequel Alice Through the Looking Glass, and he can be heard in the justreleased Super Bowl commercial for the movie as the Blue Caterpillar.

And Liam Neeson has gone from being the Taken guy to a man from the future in a new ad for LG.