March 9

Hulus Interactive Ad Lets Viewers Buy Movie Tickets With a Remote Controlnew movie ads

Hulus Interactive Ad Lets Viewers Buy Movie Tickets With a Remote Controlnew movie adsLimp Bizkits Fred Durst Is Directing A Thriller Where John Travolta Plays An Insane Stalker

Nickelodeon Will Revive Blues Clues

Guillermo del Toro on His Oscar Wins and How to Push for Inclusion in Hollywood

Hulus Interactive Ad Lets Viewers Buy Movie Tickets With a Remote Control

Please fill out this field with valid email address.

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

This Luxe Adidas Collab Embraces Upscale Leather and a Construction Built to Last

Sneaky Petes Margo Martindale Teases Americans Farewell, Revisits BoJack, New Girl, Justified and Other Roles

Younger consumers who have grown up in an era when ads can be skipped or ignored come with different expectations for TV, saidPeter Naylor, senior vice president of ad sales for Hulu, in an interview. The game is changing, and we have to run new plays.Warner Brothers, which has partnered with MGM for Tomb Raider, is expected to use a similar ad format on Hulu to support the Dwayne Johnson movie Ram.

Futurists have predicted such stuff for years. When Friends was a big hit on NBC in the mid to late s, executives loved to talk up the notion of a consumer who sees a sweater being worn by Jennifer Aniston on screen being able to order it immediately with the toggle of a mouse.

Hulus research shows the interactive ads are easier to recall and remember, said Naylor, while spurring purchase intent. This is the first transactional ad on Hulu, he said, but its not going to be the last.

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

But the format had its limits. The technical requirements of a Cablevision often varied from those pertaining to Comcast, DirecTV or Cox. If a big advertiser wanted to run an interactive ad across the nation, the company would essentially have to build a different version of the ad for each cable or satellite distributor it needed to use.

Hulu and other streamingvideo sites have long offered ads that consumers can play with. When Hulu, owned by Comcast, st Century Fox, Walt Disney and Time Warner, launched in , it touted its ability to let viewers in some instances choose the of ad they wanted to see. Fox accelerated the push for interactive ads when it purchased adtech firm TrueX for around million in late . That firm created a product that asks video viewers to interact with an advertising unit in exchange for some kind of offer, like the opportunity to preview a movie.

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

BBC Nabs Phoebe WallerBridge Spy Series Killing Eve With Sandra Oh

RelatedNickelodeon Plots Content Explosion to Keep Kids Watching Its ScreensNielsen Launches Tool to Assist in Advertisers Audience Buying Efforts

Besides, advertisers need to maximize the streaming environment as more consumers adopt it. Streaming is growing in prominence, said Warner Brothers Richards.

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

You might call it a commercial interruption interruption In recent days, someHuluusers have been served a video trailer for theWarner Brothersmovie Tomb Raider that asks them to use their remote to order tickets if theyd like to see the film in a nearby movie theater. Viewers can toggle to a new to check out showtimes, see the format in which the movie will be shown, and find the closest movie house.They can then offer their email address to get a link sent to their phones allowing them to pay for tickets.

Studio executives think the marketing initiative helps close the gap between the time a potential moviegoer sees a trailer and the time she or he decides to go see the film being advertised, saysJP Richards, the studios executive vice president of worldwide marketing and chief data strategist.We are definitely trying to connect the experiences of watching a piece of content to buying a piece of content a movie ticket, he said. With affluent, younger consumers migrating to streaming services from linear TV, he added, finding new ways to connect with them is of growing importance.

Indeed, media companies have worked for years to build what Hulus Naylor called a transactional commercial. Earlier this decade, for instance, Cablevision now part of Altice would run cable channels that were essentially interactive s sponsored by advertisers. Subscribers could use a remote control to input information that would spur a phone call from employees of Walt Disney Co. to help plan a trip to one of the entertainment companys vacation parks. Or they could ask Royal Caribbean to send info about a rewards program. In ,Mattel ran interactive efforts on Cablevision, Dish and ATTs Uversethat let them stream videos about Barbie, play games and request information be sent to them.

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

Black Panther Surpasses Beauty and the Beast for Ninth at AllTime Box Office

Jimmy Kimmel My Tweet Got More Likes Than Trumps Tweet

Hulus Interactive Ad Lets Viewers Buy Movie Tickets With a Remote Control

Coming up with interactive formats could be key for streamingvideo providers. Expectations are high among executives that Amazon will likely roll out technology that lets viewers of its Amazon Prime Video make purchases related to the programs they watch in its popular ecommerce portal, raising the specter of ened competition.

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

Subscribers to Hulu sometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial interruption interruption In recent days, some Hulu users have been served a video trailer for the Warner Brothers movie Tomb Raider that asks them to []

Christopher Robin Teaser Sees Pooh Reuniting With His Old Friend

Subscribers toHulusometimes use the streamingvideo site to watch movies. Now they can use certain ads on the service to buy movie tickets.

Nickelodeon Plots Content Explosion to Keep Kids Watching Its Screens

Streaming services, however, have a broader geographic reach, noted Jaqueline Corbelli, Chairman and CEO ofBrightLine, a company that helps build commercials for digital and ondemand venues and worked with Hulu to develop its new ad unit. This is the first step in a much broader strategy and approach to the marketplace to bring the transcation closer to the viewer, she said, noting that several TV networks are working to offer similar concepts.

Watch Charlize Theron Deal With Motherhood in New Tully Trailer

BBC Nabs Phoebe WallerBridge Spy Series Killing Eve With Sandra Oh

Trump Cites Lack of Star Power for Low Oscar Ratings

Get the magazine and exclusive online content Subscribe Today!