August 2

Driveins Downunderdrive in newspaper ads

This aerial view in the late s shows the layout of Burwood. The entrance was from the small side street, McComas St. and the exit was located next to the roadsign on Burwood Hwy. McComas St. was chaos prior to sessions in the early days and for the entire life of the drivein cars would always try to enter from the exit!

Hoyts, upon seeing the enormous profits to be made with driveins, bought out George Griffith and his partners. Driveins in Perth, Adelaide, Geelong and other centres followed within months of Burwood. Skyline quickly expanded into a circuit with the construction of driveins at Preston, Oakleigh and Broadmeadows in an attempt to corner the Melbourne market. Despite this, over the next few years Village, MGM and various independents followed with driveins at Croydon, Dandenong, Rowville, Essendon, Clayton, and Maribyrnong. Regardless of this extra competition, shortly after opening Burwood was expanded. The drivein could now accommodate over cars. The screen was extended with new material to widen it to cinemascope width around months after opening. The snack bar was enlarged, a chicken and fish bar was built behind the main snack bar, a walkin was added for patrons and a motor driven merrygoround was a thrilling addition to the playground beneath the screen. Earlier a steak house had been constructed on a small man made lake at the front left of the drivein. A western themed BBQ area decorated with cacti and wagon wheels became a feature of Burwood at this time. Side shielding panels were added to the screen to block distracting lights from the houses and streets behind. On the Burwood Hwy frontage a miniature replica Mobil service station was built that housed Victa mini gokarts. Safe driving instruction was given to kids who drove around and even stopped at traffic lights installed as part of the attraction.

The childrens playground became synonymous with drivein theatres. Burwood not only offered the usual seesaw, slide and swing pieces but a real motorised corousel. In later years it was used less and less as it required a carhop to man it constantly and besides, not a lot of yearolds were present at soft core double features!

Construction proceeded through the latter half of from plans drawn up by AC Leith Bartlett Partners in conjunction with RCA Australia. The site was said to form a natural amphitheatre where the drivein field ced a steep hill with sufficient elevation to mount the screen without the need for a screen tower. Between the screen and the field flowed Gardiners Creek. The screen was one of the few Australian drivein screens built in the academy standard aspect ratio of .. The first cinemascope film, The Robe, had just opened at the Regent and the second Cinemascope film to run in Melbourne, Beneath The Twelve Mile Reef, was about to open at the Plaza the week of Burwoods opening. On February , the Skyline Burwood opened to the public after a preview screening to an invited audience of The Conquest Of Everest the night before. The opening film was Danny Kaye and Gene Tierney in On the Riviera a three year old film from Fox. The ct it was supplied at a flat rate as opposed to the normal percentage basis ed either the relatively low expectations that all except the developers had for the concept or the canny negotiating skills of Mr Griffith.

Carhops, the drivein equivalent of ushers, not only sold tickets in the driveway, they directed cars on the ramps and performed general security duties. Concessions staff attended to customer food orders at the various counters and could be summonsed by a switch on the top of each speaker to deliver food direct to cars. Roaming vendors with pie carts and Coca~Cola coolers also sold food and drinks direct to cars. The food business in driveins turned out to be a much larger contributor to the bottom line than at their hardtop cousins. The large crowds at Burwood caused congestion and dust from the large areas of gravel in and around the drivein. The Country Roads Board raised concerns about the issue, as did the City of Box Hill. Police were placed on point duty on Burwood Hwy. Two sessions per night were run in an effort to satisfy the audience and it was noted at this time that it took minutes to clear a full field of cars. The two sessions simply caused traffic jams twice as often! Many who could not gain admission simply parked on surrounding roads and tried to at least catch a glimpse of the screen. In an effort to placate the residents of houses in McComas Grove that backed onto the drivein speakers were wired to each house so they could at least enjoy the movie. Burwood saw not only the birth of Australias first drivein theatre, but also a new projector. The Super Standard projector, manuctured by Fittons in Adelaide, made its debut at Burwood in . The serial numbers on the projectors were and and were initially backed by Peerless arcs. Later Ashcraft Super CoreLite lamphouses were substituted to improve the light on screen. This model of projector, and later the Super made by the same company, was the standard equipment in many driveins around Australia due to the association formed by Reg Fittons company and RCA. RCA, who offered virtually an entire drivein equipment package, chose the locally made Super Standard projector to team with the RCA sound gear that included sound heads, speakers, junction boxes and amplifiers. Hoyts and independents utilized this combination until both NTS Greater Union and Westrex offered an alternative several years later.

Tonight one session at . The Incredible Mr Limpet plus Samar. The Hoyts vertical neon sign was very similar to those that resided on the cade of all Hoyts hardtop theatres.

Pictured here in , the snack bar has been extended from its original . Most driveins had gardens in front of the projection room to stop giant rabbit ears appearing on the screen. Cactas plants were always popular at driveins, Burwood was no exception.

Thanks to Phil OKane, David Johnson, Eric White, Graeme Hodges, Greg Lynch, Ian Williams Rob Griffith for information supplied here. Additional information from the Public Records Office of Victoria, State Library Victoria, The Sun News Pictorial, The Herald and The Argus, the authors collection, and the Curtis James collection.

In time for its st birthday the toilets were expanded, since up until that time, as with many driveins, the length of interval was determined by the length of the queue at the ladies! In a new brick ticket box was built to replace the original. Pinball machines were added to the snack bar replacing the juke box that had resided there for many years. By the late s, after a quarter of a century in service, the Super Standard projectors were retired. Hoyts chose to use the Philips/Kinoton FP projector for their drivein fleet. This was a modern projector when compared to the Super Standard, but the Ashcraft carbon arc lamphouses remained despite the upgrade to xenon arcs at other driveins. The blockbusters of the late s revitalized Burwood for a time with Star Wars and Close Encounter of the Third Kind amongst the most popular offerings.

In the mid s hot food vendor carts would roam the ramps responding to orders placed by signalling the carhop with the car speaker switch mounted at the top of every speaker. Two Coke fridge vendors sit at the rear of the snack bar.

Families loved Burwood and the driveins that followed; it was a full nights entertainment for the entire mily. Dad could collect the mily straight from work in the mily car, relax with a meal that mum did not have to prepare whilst the kids played on the elaborate playground under the screen. This was all before the show even started. Come as you are, was the catch cry and soon kids began appearing in pyjamas, mum in her day clothes and dads stopped wearing hats at the pictures. The strength of the Twentieth Century Fox, Warner Bros and United Artists product in the s and s ensured solid audiences. Popular films at Burwood included many of the early cinemascope offerings Marilyn Monroe in Some Like It Hot, westerns, James Bond and, of course, The Sound Of Music. The Skyline name disappeared in the mid s and Burwood, along with the other Victorian Skyline driveins, were simply then called Hoyts Driveins. The mous Skyline Sam stick figure began to disappear from advertising, signage and was removed from his welcoming position beside the ticket boxes.

After a visit to the US in the early s Hoyts southern ision manager, George Griffith Jnr, a showman of the first order, considered that drivein theatres would be successful in Australia. The three major ingredients required for successful driveins were plentiful land, good weather and high car ownership; Australia now possessed all three with car ownership growing rapidly in the s. Hoyts and Fox however did not necessarily share Griffiths enthusiasm for the eslishment of a drivein theatre; they were enjoying solid profits in the post war years prior to television. Griffith subsequently formed a syndicate and the group decided on a site in the Melbourne suburb of Burwood located on the Burwood Hwy in a natural valley. The area mostly consisted of paddocks, but new housing was spreading throughout the area rapidly. Auto Theatres Pty Ltd was formed and registered at Collins Street; this was the Hoyts Regent Theatre building which housed their head office and the office of George Griffith Jnr.The story of Burwood, Australias first drivein, mirrors the entire ozoner business in this country.

Throughout its life it maintained the position of Hoyts flagship drivein, it was always a good place to see a movie and the grounds were kept in immaculate condition. The closure rated mention in a few papers and some fond nostaligia was recalled, but it is only in recent years that we realise that you dont know what youve got til its gone.

Showmanship was the order of the day in the s at Skyline Burwood. A drivein or film promotion is put to good use here as it frames the entrance to the playground under the screen. It almost makes me want to run and jump on a horse!

A Holden at the drivein, seems the typical Australian scene until you realise that the Hoyts drivein is owned by Twentieth Century Fox using RCA equipment and the Holden was built by General Motors! Love the ventian blind in the rear window, dont see too many of those any more.

All early Hoyts drivein diners had jukeboxes. They were originally made to play rpm records but were later converted to play s. They were made in Brunswick. The jukes were gone by the s only to be replaced by pinball machines in . Most Hoyts driveins had pinball machines.

Any skeptics that believed the drivein concept would not be successful in Australia were proved wrong on that very first night. Traffic jams were caused in both directions along Burwood Hwy. The driveins entrance was located along a small suburban side street, McComas Grove, which remained blocked for hours, not just on this first night, but for years afterwards. The exit was on Burwood Hwy just next to a modest illuminated sign. The car positions within the theatre became the hottest tickets in town. A stick figure known as the Skyline man or Skyline Sam welcomed patrons at the ticket box, in newspaper ads, general advertising and in the black and white instructional film run at Burwood. This little second film showed customers how to attach the speaker to their car and how to operate it.

The property became an electricity supply depot and is today occupied by Alinta. The ticket box has been turned into a BBQ shelter and the original entrance drive still has marker paint and street lamps along it. Within the fenced off electricity company grounds the ornamental lake still exists, although currently drained, with the steakhouse now used as a workers lunch room. The indoor viewing room, which was converted into a maintenance shed, still serves this purpose and the BBQ area has also survived. The story of Burwood, Australias first drivein theatre, mirrors the entire drivein business in this country. Boom early days, consolidation in the sixties and seventies, decline in the eighties and eventual closure. In hindsight it hardly seemed a gamble at all but, if not for the vision and belief in the drivein concept of George Griffith Jnr and his original syndicate back in the early s, who knows, we may have missed out on some of the best times of our lives.

After years, with around cars in to see We Of The Never Never plus Local Hero, Burwood drivein closed its gates for the last time on Wednesday June , . In the preceding weeks the lineup included The Last American Virgin, Thousand And One Exotic Nights, The Erotic Sex Lives Of Romeo Juliet and Lady Chatterlys Lover, all a r cry from a Danny Kaye comedy. Hoyts Southern Division Manager at the time, Graeme Hodges, commented that he regretted the theatre had to close but believed that patrons of Burwood would be more than adequately provided for by Hoyts driveins at Doncaster, Wantirna and Oakleigh. The closure rated a mention in a few papers and some fond nostalgia was recalled, but Burwood was the cradle of Australian driveins and mostly it has been sadly forgotten. It is only in recent years that the former drivein has been acknowledged in signage and a small in the park that partly replaced the drivein. Errors on the plaque and a marker showing the position of the screen ed some enthusiasm, but little research, by the local council.Driveins Downunderdrive in newspaper ads